Shared, not sold.

D A R C H E I    N O A M

The only confidential, boutique-style store providing
brand-new clothing free of charge to Detroit families in need.

Fashioned
with feeling, 
designed
with dignity.

Where clothing meets compassion.
Nondescript facade. Obscure location. Confidential access.

Open the doors and step into a universe of relief, joy—and fully stocked racks of beautiful, brand-new children's clothing. Since 2016, our mission has remained the same: Every child deserves to look good—and feel good about it.

Line drawing of a hot air balloon in a basket, with clouds around it.

See our store
Start Here 


Support our store
Donate Here

A Boutique with a Difference

Outline of a clothes hanger on a teal circular background.

Dressing Rooms
& Inviting Decor

Icon of a price tag on a round green background.

Tags & Checkout
Counter

Illustration of a receipt with a dollar sign in the center, on a red circular background.

No Cash Register

Pattern of shopping bags, clouds, and hearts on a black background.
Pattern of shopping bags, hearts, clouds, arranged in horizontal rows with black background.

Simple concept.
Profound impact.

Beautiful clothing gives kids a whole lot more than a new outfit. There’s a spring in their step. A spark in their eyes. 
And a straightness in their back.

“I don’t know how I ever managed without Darchei Noam.”

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“My children are twirling in front of the mirror—and I have tears in my eyes.

“I feel just like everyone else. And that’s the best feeling.”

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Every season:

We provide

152

families

including

779

children

with

4,500+

items of clothing

Free of Charge

O U R   N A M E S A K E :  
N O A M   C A R M E N   A ” H

A legacy
of love

Noam Carmen A”H was a man of smiles: 
His own, and those who mirrored his. 

And children were Noam’s favorite people to smile at. Greeting them with “Hey, kid.” Giving out candy. Imitating Donald Duck. Inviting them to Detroit Tigers games. Every interaction was a cause for delight – and mutual love. 

So it’s no surprise that each of his four children knew they were his favorite – and that love extended to more distant family.

When visiting family in Israel, Noam would bring several big suitcases and a carry-on. The carry-on contained all his essentials – and the big suitcases were full of toys and clothing for the children. 

Noam’s life was dedicated to his children, grandchildren, and any children who happened to meet him. דרכי נעם. The ways of Noam. Clothing children with a smile – and an obligatory lollipop.

A young girl with a big smile looking at another girl in a store or closet with clothes hanging on racks behind her.
Line drawing of a hot air balloon with clouds surrounding it.
A couple dressed in formal attire standing outdoors, smiling, with greenery and a building with large windows in the background.

Passion for a Purpose: 
Our founding family

Shlomo and Kayla Rozen are not just mainstays of the Southfield community; they are proud torchbearers of the legacy of kindness they’ve inherited.

Shlomo serves as president of Darchei Noam, in addition to working as a regional property manager. Kayla is a devoted mother and director Darchei Noam. Together, they are committed to fulfilling the credo of Darchei Noam: 

Even struggling families should have the ability to dress their children respectably – with their dignity intact. 

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Valued Voices

Smiling man with dark hair in a white shirt and black jacket, outdoors.

“It’s a Chessed store. But you don’t even realize the Chessed happening.”

Bentzion Belen,
Lev Detroit

“We all know that it’s a tremendous Zechus to help people who can’t afford much. Here’s your opportunity to invest in this Mitzvah – helping people in a dignified manner.”

Rabbi Yisroel Menachem Levin
Rav, Cong. Bais Tefilah

A man with a long gray beard wearing glasses and a tall black hat.

“When you donate to Darchei Noam, it’s not just helping an individual. It’s your commitment to the community.”

Moshe Sherizen,
Board member

A man with glasses, wearing a suit and tie, smiling at the camera.